Few things I learnt about digital marketing
Here are a few things I learnt about digital marketing
Recently I had the opportunity to attend the 10 day workshop on digital marketing and web management conducted by Mr. Manoj padaiyachi sir.
Marketing has always been about utilising tools to connect with your audience at the right place and time. While traditional marketing methods are still relevant in our modern age, the sheer amount of time we spend and rely on the internet has meant that digital marketing has boomed.
Here, the things which I learnt are listed below:
1. Traditional marketing
2. Digital marketing
3. Types of digital marketing
1.Traditional Marketing
Here is the information about this topic
2.Digital marketing
Here is the information about digital marketing
Digital marketing is the process of creating and sharing content through digital channels to promote a product or service. It can include using social media, email, websites, and mobile apps.
Digital marketing has several advantages over traditional marketing, making it a more effective choice for businesses in today's digital world.
Here are the key advantages:
1. Cost-Effectiveness
Digital marketing is more affordable than traditional marketing methods like TV, radio, or print ads.
Small businesses can run ads on social media or search engines at a fraction of the cost of traditional advertising.
2. Wider Reach & Global Audience
Digital marketing allows businesses to reach a global audience instantly.
Traditional marketing is often limited by geography (e.g., newspaper ads are local).
3. Targeted Advertising
Platforms like Google Ads and Facebook Ads allow businesses to target specific audiences based on demographics, interests, and behavior.
Traditional marketing uses mass advertising with limited targeting capabilities.
4. Measurable Results & Analytics
Digital marketing provides real-time analytics (e.g., website traffic, conversion rates, ROI).
Traditional marketing results are harder to measure (e.g., estimating TV ad impact).
5. Higher Engagement & Interaction
Social media marketing allows businesses to interact with customers through likes, comments, and shares.
Traditional marketing is one-way communication with little interaction.
6. Personalization & Customer Relationship Management
Digital marketing uses AI and data analytics to offer personalized content and recommendations.
Traditional marketing delivers the same message to all audiences.
7. Speed & Flexibility
Digital marketing campaigns can be launched or modified quickly.
Traditional marketing (TV, print) requires longer planning and production times.
8. Eco-Friendly Approach
Digital marketing reduces paper waste and carbon footprint compared to traditional print marketing.
3. Types of digital marketing
a. websites & landing page advertising
Landing page is a part of website. The page which we land in after clicking on ad is landing page.
b. PPC ( pay per click) advertising
There are types of ppc as well:
I) search ads
II) shopping ads
III)YouTube ads
IV) Gmail ads
V)map ads/ local service ads
VI) Display ads( GDN- Google display network)
c. Google ads
d. Search engine optimisation (SEO)
e. E-mail marketing
f. Social media marketing
g. Content marketing
h. Blogging
I. Podcast marketing
We learnt how to attract audiences and built brand awareness to capture market share. I am extremely grateful to LJ University and Manoj padaiyachi sir for giving us the opportunity to have this experience.
I enjoyed this workshop very much as I got to look at a new aspect on the power of social media and digital marketing and it helped me enhance my understanding of the same.
With this I would like to conclude this summary of my learnings and experience.
Thank you.
Animesh Shaw
roll no-10
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